HOW ARE IMPRESSIONS DETERMINED? WITH A TOOL REFERRAL

Impressions track the amount of times your post shows up in feeds, while reach counts the number of distinct audiences. For example, if your message has 1,000 impressions but a reach of 400, it implies some viewers saw it more than once [3] [2] While Reach stands for the variety of one-of-a-kind customers your material reached, Views show how many